Finding audience likes and dislikes; engaging digital interaction by search and discovery. Managing content and relationships; it’s not science, it’s an art.
As search engines have become more sophisticated, social signals, user sentiment, engagement behavior and other human factors have been integrated into search engine algorithms. As a result, websites built solely for search engines are quickly losing their rankings and are being replaced by websites that authentically satisfy human expectations and intent.
Modern SEO must focus on the end user, the customer – the actual person sitting at the keyboard, engaging with your website.
Make sure your code is up to date and meets web standards and make your content consistent. Do not overuse random keywords; make sure your links are creditable and reputable. The chosen code base, hosting environment, competitive landscape, website architecture and overall content presentation are additional variables that help determine your success with engagement.