Kristi integrates holistic thinking and research methods into a context for design. In return, this enables end users to create and share knowledge, making information accessible by usability standards. As an advocate for the end user, she promotes the adoption of technology and creation of dynamic content in order to retain engagement.
Her history is in branding, and knowledge in user experience ultimately creates the brand experience. With 20 years of experience in video production, digital media and web technology, her ultimate passion is making the relevant connections between them.
She has a passion for mentoring and training. Her dedication to UX education and strong commitment to the field allows her big-picture thinking, insights, and passion to flourish. Kristi’s Top Five Themes of Talent: Ranked by Clifton Strengths Finder – Restorative; Adaptability; Communication; Strategic; Responsibility
Honors and Awards
Kristi is among the first to be UX Certified by the Nielsen Norman Group. This certification was offered to UX practitioners internationally from NNG after having taken a rigorous exam and more than 30 plus hours of training in Interaction Design, Intranet Usability, and Usability Testing. This status demonstrates a high level of dedication to UX education, and a strong commitment to the field of UX.
She has been a member of Women in Cable Telecommunications since 2011. Kristi is the latest recipient of the June Travis Fellowship. The recipient of the June Travis Fellowship is selected based in part on his or her ability to demonstrate how the WICT Leadership Conference will help them gain new management and leadership skills and enhance their range or level of expertise.
Kristi is the recipient of several local and national awards, including an Emmy Award and Nomination, three Telly Awards, a Chairman’s Award, and an Addy Award. Her Broadcast contributions include a variety of organizations, such as HGTV, DIY, GAC, Food Network and Travel Channel, FOX, ABC and CBS.
What Others Say
“Kristi is one of the most motivated people I’ve ever met. She works hard to keep herself current on video and web technologies. If Kristi doesn’t know – she will find out. She has endured several career and personal obstacles, but still keeps a smile on her face and hope in her heart. I have enjoyed working with Kristi because she inspires me to be better!”
Sandy Sexton, Vice President of Digital Ad Sales Technology at Scripps Networks Interactive
“Kristi pays a great attention to detail in all her work. Her artistic design is inviting and refreshing. And her ability to design Web sites is aesthetically amazing with a user work flow that makes sense.”
Glen Wright, Broadcast Engineering Leader at Scripps Networks Interactive
“Kristi designed and delivered graphics for two HGTV specials I produced at the end of last year. She helped create the opening sequence and bumps and was heavily responsible for look and feel of both projects. Kristi was easy to communicate with and was able to adapt to our ever-changing needs with grace, artistic vision and in a timely fashion. Kristi was exactly what we needed for our creative needs and demanding production schedule.”
Robert Gustafson, Supervising Producer at Magnetic Productions
“I worked with Kristi on growing/improving Scripps Networks Interactive corporate social media presence. She was very knowledgeable about Facebook and passionate about social media in general. She did a great job integrating me into the company’s Facebook efforts, and setting up a dashboard for scheduling topics. I enjoyed working with Kristi.”
Jim Sexton, V.P Digital at B.A.S.S.
“Kristi is an incredibly talented designer whose technical expertise and creative input were invaluable to getting my projects done on time. She took feedback well and was very patient when I wasn’t exactly sure what I wanted! Would work with her again in a second. Highly recommended.”
James Morley, Director, Digital Programming at Travel Channel
“I’m so fortunate to have found Kristi to help me on a huge Web graphics project. Charged with creating an internal company blog that resided on a sterile document-sharing platform while still looking inviting, I was at a loss. Kristi took the bull by the horns and designed a beautiful site while teaching me how to maintain the site on my own. She spent literally hours of her personal time researching the best methods, applications and work arounds to bring my project to fruition. Never satisfied with just good enough, she even taught herself new software and developed alternate strategies to ensure the most effective results. Kristi is a perfectionist in the finest sense of the word, and the initiative she shows in every undertaking is to be admired. Her creative talent and drive speak for themselves.”
Kristin Alm, Director, Corporate Communications at Scripps Networks Interactive
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“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.”
- Steve Jobs