Product Design Leader

I’m a Product Design Leader with 20+ years of experience across:

  • Product Design Strategy
  • UX & Market Research
  • Brand Narrative

I specialize in shaping digital experiences that balance business outcomes, operational impact, and human behavior by connecting business and technology.

By focusing on user-centered design principles, I address the structural, informational, psychological, and emotional aspects of what makes a successful product.  Read More …

I work at the intersection of Design, Operations, and Technology — translating human needs into intuitive systems that scale. It’s where brand meaning, product functionality, and user behavior connect.

I’m most proud of my experience because the brands I’ve worked with all share something in common — they impact everyday life in real, tangible ways.

I learned the power of storytelling and emotional connection. That design must reduce complexity, not add to it. And how joy, experience, and community shape human behavior.

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