I bring 20+ years in diverse industries, building and leading teams from the ground up in Entertainment, Cable, Consumer Products, Retail, FinTech, and HealthTech.
With experience using agile methodologies, I’ve driven success in product, technology, and design. With my User Experience (UX) background, I’ve led five highly successful teams, implementing human-centered design thinking to scale product operations.
I’m skilled in identifying gaps in processes, patterns, simplifying consumer journeys, and delivering products that consistently meet the needs of the intended audience. I’m proactive in anticipating customer needs and developing solutions to meet them, ensuring a customer-centric approach at all times.
My Story
Early in my career I started out as a motion designer for TV news and cable networks. As I grew more curious, I realized linear media has limitations regarding engagement. Why watch something come and go when you can make choices, ponder your decisions, and decide how you want to interact with media?
As my passion flourished, I learned how to code and decided to design digital web experiences, a non-linear experience in which the user can choose their path. This journey led me to volunteer for related digital product work outside my 9-5 job. The more work I picked up, the more demand I had, and I soon became the go-to person for designing digital experiences.
The extra gigs I did lead to the creation of my company’s first digital newsletter and blog. Eventually, I became part of a team that created the company’s first digital community (intranet), which replaced the blog I’d made. I found myself part of this digital ecosystem that kept scaling. My determination to create intuitive experiences is how I became a digital product designer, and my passion keeps strong after all these years.
Education & Certificates
Psychology of Leadership Certification: Effectively Influencing and Leading People
(3 m program)
MS in User Experience Design: Information Architecture and Knowledge Management
(2 yr graduate program)
Master Certification: User Research, Interaction and Visual Design
(90+ hours of training)
Project Management and Web Development: Best Practices and Implementation
(1 yr program)
BFA Design: Digital and Visual Communication
(4 yr undergraduate program)