About
I bring 20+ years in diverse industries, building and leading teams from the ground up in Entertainment, Cable, Consumer Products, Retail, FinTech, and HealthTech.
With experience using agile methodologies, I’ve driven success in product, technology, and design. With my User Experience (UX) background, I’ve led five highly successful teams, implementing human-centered design thinking to scale product operations.
I’m skilled in identifying gaps in processes, patterns, simplifying consumer journeys, and delivering products that consistently meet the needs of the intended audience. I’m proactive in anticipating customer needs and developing solutions to meet them, ensuring a customer-centric approach at all times.
My Story
Early in my career I started out as a motion designer for TV news and cable networks. As I grew more curious, I realized linear media has limitations regarding engagement. Why watch something come and go when you can make choices, ponder your decisions, and decide how you want to interact with media?
What began as a few side projects evolved into something much bigger. Those opportunities led to the creation of my company’s first digital newsletter and blog, giving me an early appreciation for how digital content could connect people and ideas.
At Scripps Networks, I went on to design and build the company’s first employee intranet—a platform that sat at the intersection of communication, technology, and human behavior. It was there that I realized I was more interested in the experience behind the interface than the interface itself. That project sparked my passion for UX.
A few years later, I joined the team that launched the company’s first digital employee community, replacing the original blog I had created. As the platform evolved, so did my role. I found myself helping shape an expanding digital ecosystem, designing not just screens, but how people connected, collaborated, and adopted new ways of working.
That experience became the foundation of my career in UX, product strategy, and digital transformation. Today, I continue to help organizations create intuitive, scalable experiences that connect customer needs, business goals, technology, and operations—and my passion for solving complex problems through design is stronger than ever.
As my passion flourished, I learned how to code and decided to design non-linear experiences in which the user can interact with content by choosing their path. This journey led me to volunteer for related digital product work outside my 9-5 job. The more work I picked up, the more demand I had, and I soon became the go-to person for designing digital experiences.
Not a designer who thinks strategically — a strategist who designs.
Education & Certificates
- MS in User Experience Design: Information Architecture and Knowledge Management
- (2 yr graduate program)
- BFA in Design: Digital and Visual Communication
- (4 yr undergraduate program)
- Psychology of Leadership Certification: Effectively Influencing and Leading People
- (3 m program)
- NNG Master Certification: User Research, Interaction and Visual Design
- (90+ hours of training)
- CIW Project Management and Web Development: Best Practices and Implementation
- (1 yr program)